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Overview| Benefits
| Speakers/ Agenda | Testimonials
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Special
Message
from Dottie | Special Offers
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RESERVE YOUR PLACE TODAY!
The 2004 Magnificent Marketing
Symposium
begins on Thursday Sept. 16th at 1:00 p.m. and
concludes on Sunday Sept. 19th with our Gala Brunch Program
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John Patrick Dolan
Your Master of Ceremonies
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Entertaining and humorous, John is a highly celebrated trial lawyer
and master negotiator. He is the author of Negotiate Like the Pros;
an acclaimed speaker; and the founder of LawTalk, a company
dedicated to teaching lawyers and non-lawyers alike the latest
negotiation techniques. Who better to keep things on track and guide
you through this event!
www.LawTalkmcle.com
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Jeff Herman Insider Tips for Getting Your Book Published -
a Literary Agent’s Secrets
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Looking for a publisher? This is the man to see! A top New
York literary agent, he’s here to tell you who needs an agent, why,
and how to get one! You’ll learn exactly what it takes to develop
marketable ideas, write a proposal any agent will snap up, as well
as the one thing that will get a publisher on your side, regardless
of your manuscript. Since 1987 Jeff has sold more than 450 titles,
making him one of the most dynamic and innovative agents in the
business. His own list of titles says it all. He is the author of
Jeff Herman’s Guide to Book Publishers, Editors and Literary Agents:
Who They Are! What They Want! And How to Win Them Over!, co-author
of Write the Perfect Book Proposal: 10 Proposals That Sold and Why!,
and You Can Make it Big Writing Books--all considered among the best
tools available to both new and experienced authors.
www.JeffHerman.com
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Kathi Dunn How to Create Powerful Marketing Materials to Build a
Bestselling Brand
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This highly visual presentation shows you how your book cover alone can launch not only your brand, but your entire marketing campaign. Creator of the BestSeller System™, Kathi has 20 years of experience and plenty of bestsellers to back her up. Her book cover designs consistently help self-publishers open doors and land contracts with such publishing giants as Prentice Hall, Random House, Harper Collins, and Simon & Schuster. Her high-impact speaker's kit designs get the bookings with top-ranking speakers bureaus and corporate meeting planners. Her clients include Tony Robbins, Deepak Chopra, Louise Hay, Ken Blanchard, Mark Victor Hansen, Dottie Walters, and a host of other fast-track authors and speakers.
www.Dunn-Design.com
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Rita Emmett
Beat Procrastination: Your Speaking and Writing Career’s Biggest
Road Block
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What can this "recovering procrastinator" do for your career? Help you knock down every obstacle to start making things happen right here at this event. Rita is the author of the internationally bestselling book, The Procrastinator's Handbook: Mastering The Art Of Doing It Now, which sold more than 100,000 copies in its first 14 months and was awarded the top-selling non-fiction e-book of 2001 (sharing center stage with Steven King, for fiction). Her book is now sold in more than 38 countries and through the Book of the Month Club. Her TV appearances include The Today Show, where she was interviewed by Katie Couric. You're ready to succeed, so why wait? Rita shows you how to get the absolute most from this event.
www.RitaEmmett.com
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11:45-1:00 PM Networking Lunch
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Joel Christopher
How to TRIPLE Your
Opt-in List, DOUBLE
Your Online Profits, and Become a Bestselling Author in 99 Days or
Less
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Starting just three and a half years ago, Joel has built and
grown his opt-in email list to more than 153,000 loyal readers.
At one time, he TRIPLED his list to 30,903 subscribers in only 99
days, which earned him the title, "The Master List Builder," the
title of his first bestselling audiobook. His own e-mail list then
helped him take his first printed book, Mining Online Gold With An
Offline Shovel: How To Build A Massive Online Mailing List By
Mastering Offline Promotions, to the top of the Amazon bestseller
list just 13 hours after it was first published! His
hold-nothing-back approach and wealth of proven techniques will help
you become a bestselling brand with a loyal and profitable
following!
www.MasterListBuilder.com
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Susan Kendrick &
Graham Van Dixhorn
Position Yourself to Take the Lead in Your Market
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Who are you? What makes you different? And what do you offer that people need
but can't get anywhere else? The very language you choose to answer these
questions will determine the success of all your marketing efforts. This highly creative
team of positioning experts specializes in writing that instantly sells you and your
message. Make sure you stand out in a crowded market and create at-a-glance
buy-in from the people you want to influence most. Learn how to give your books,
products, speaking topics, press kits, and more the power to make buyers say
"YES!" With 17 years of experience making every word count, their clients include
DuPont, IBM, Mayo Clinic, Deloitte & Touche, as well as a wide range of authors,
publishers, and speakers in the U.S., Canada, and Australia.
www.WriteToYourMarket.com
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Tom Antion
Turning Your Web Site into a Cash Machine
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Turn Your Website into a Cash Machine -
MORE Wild and Outrageous Internet Marketing Techniques
Click here for big profits! In the time it takes to listen to this
presentation, you’ll be ready to create digital products to capture
huge sales on the Internet. “I’ll show you how to do what I’ve
done,” says Tom, “create a demand for your products and services
around the globe that will keep your online cash register ringing
around the clock.” This is definitely a case of real success being
as simple as it sounds. Count on Tom to literally walk you through
each step it takes to create massive cash flow and make you an
online sales sensation. His immediately usable, do-it-now methods
are what make this presentation an absolute must. If you’ve never
heard Tom before, do it now. If you have, you know that once is not
nearly enough. And only at this event do you have plenty of
opportunity to talk with Tom one-on-one.
Tom's here to present and then participate
right along with you, at every session, break, meal, and mixer!
Tom is the publisher of the largest Internet publication in the
world on professional public speaking, with more than 150,000
subscribers in 80-plus countries. He is the author of Click: The
Ultimate Guide to Electronic Marketing for Speakers and the Wake 'em
Up Video Professional Speaking System. Tom is also a veteran of more
than 2,100 paid presentations to more than 87 industries worldwide.
He warns that you better wear your seatbelt as he takes you through
his profitable, action-packed ride through cyberspace.
www.Antion.com
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Tami De Palma
4 Steps to Turn PR into Instant Profit
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This book industry veteran has gotten her clients $221 MILLION in FREE publicity on Live! with Regis, The Jenny Jones Show, The Today Show, The New York Times, The Wall Street Journal, more than 5,000 radio shows, and multiple magazine cover stories. She shows you how to build your own PR-Profit Support System, develop "media hooks" to grab the attention of radio hosts and producers, and appeal to what listeners want, not what they need-there is a difference. Learn how to get maximum exposure for your book through every media outlet possible, and for little or no cost! Tami DePalma is the founder and partner of MarketAbility.com, co-creator of How to Sell Your Book in Bookstores without Losing Your Shirt, The Easy Way to Get Book Reviews and Testimonials, Expose Yourself! Get Noticed in the News, and an arsenal of tools to help authors and publisher sell more books, for more profit.
www.MarketAbility.com
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 Gayl Murphy
The Insider’s Guide to Giving a Killer Interview
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Will you be ready for the microphone when your big break comes?
Based on her book, Interview Tactics--How to Survive the Media
Without Getting Clobbered, this lively media training session
prepares authors, speakers, consultants, or any expert to
strategically package their message, go one-on-one with the press,
captivate any host or audience, and much more. A veteran Hollywood
correspondent, Gayl has conducted more than 10,000 interviews with
the biggest names in the business, including Russell Crowe, Halle
Berry, Rudy Giuliani, and Phil Donahue. Her stories are featured on
TV and radio networks around the globe. Learn the do’s and taboo’s
of a great interview. Hear actual celebrity sound bites--the good,
the bad (and the unbearable). Gayl’s media secrets will have you
ready for a full-blown interview or your 30-second shot at fame.
www.GaylMurphy.com
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 Bruce Cameron
“8 Simple Rules” for Turning 15 Minutes of Fame into a Pretty Decent
Living
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This nationally syndicated humor columnist tells how he turned various careers and experiences (stuff that didn't work out), into a TV show, a movie contract, a syndicated column, and a bestselling book--8 Simple Rules for Dating My Teenage Daughter: and Other Tips from a Beleaguered Father, (Not That Any of Them Work), which is the basis for the late John Ritter's popular TV series, 8 Simple Rules. His latest book, How to Remodel a Man, is due out in September. Bruce spent years trying to sell novels, short stories, and poetry…with no success. He hit upon the idea of writing humorous essays because he had tried everything else (except maybe recipes). Today his column is read in 52 countries ("if you count Texas as a country-and they do," he says). Find out how to get paid for just being you (if you don't mind being laughed at).
www.BruceCameron.com
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 Frank Furness
Speak for High Fees in Many Lands
Break into any market, anywhere in the world.
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Frank is a gypsy by nature. Originally from South Africa, he now
lives between London and Spain and regularly speaks in 40 countries.
Discover how he markets himself internationally, generates an
endless flow of repeat and referral work, and gets huge
organizations to sponsor him to speak to their international
clients. Three years ago Frank bought two hours of Dottie Walters' time. Based on her advice, he produced and made his first product
sale of 1,000 triple CDs to a large organization. Frank tells you
exactly how he now repeats his winning formula every time he
speaks—and how you can, too!
www.FrankFurness.com
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Wendy Keller
Using Your Book to Build Your Fortune: How to Make Money From Any
Book, in Any Format, Published by Any Publisher--Even You!
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Now learn how to profit from
every aspect of the publishing process. Founder of ForthWrite
Literary Agency and Speakers Bureau and CEO of Keller Media, Wendy
is the author of no less than 27 books. She expertly connects great
authors with great publishers, shares incredible marketing
secrets--where the money is and how to get it flowing in your
direction--and helps you master your speaking career, from platform
sizzle to high-profit bookings. This lively and informative program
shows you six ways to promote and profit from your intellectual
property; how to leverage your book to get great media attention, no
matter how long ago you published; resurrect a “dead" project; turn
your book into an annuity; and use your book like MiracleGro® for
your business.
www.kellermedia.com
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Dave Larner
Five Steps to Internet Success--How to Target and Attract New
Clients While You Sleep!
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Traffic. Traffic. Traffic. You want it? Here's how to get it! Dave is a leading Internet marketing expert and founder of Technology Marketing Consultants. A published author, speaker, and consultant, he knows what works and how to make it work for you. His step-by-step approach will show you how to: Get more bookings and sell more products using proven online marketing techniques, get top rankings on the major search engines, prepare your site for optimum placement by making it search-engine friendly, quickly identify the appropriate keywords and phrases to target your audience, and take advantage of advanced tips and tricks to start generating new business immediately.
www.tmcla.com/speaking
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11:15-12:30 AM
Dottie Walters
Corporate Sponsorship--Three Ways to Get Paid Huge Profits for
Who You Are, What You Know, and Who You Know
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Learn how to find corporate sponsors who will pay you to get in
front of your audience.
The result? Double and triple your fees every time you speak, become a high-paid national spokesperson, get corporate fees for your youth and education presentations, get paid to give away their products--and yours, and more! Dottie Walters, internationally celebrated speaker, bestselling author, and speaking career consultant, is the creator and host of this Magnificent Marketing Symposium. She is president of Walters International Speakers Bureau, a founding member of the National Speakers Association (NSA), and founder of the International Association of Speakers Bureaus (IASB). She has been interviewed on CNN, ABC, Good Morning America and thousands of TV and radio programs, as well as in newspapers and magazines worldwide. Dottie has produced dozens of bestselling speaking and marketing products that have sold by the thousands worldwide, including her globally popular book Speak & Grow Rich, published by Prentice Hall.
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___________________________ Speakers Bureau Panel
Led by Dottie Walters
President of Walters International Speakers Bureau
Founder of the International Association of Speakers Bureaus (IASB)
www.walters-intl.com
Find out first-hand how to make yourself the first choice of bureaus
and the corporations and associations they represent.
This prestigious panel includes:
Athletic Appearance--San Diego, CA
Andrew Kline, CEO
www.athleticappearance.com
Speakers Etc.--Inglewood,CA
Norma Thompson Hollis, President
www.blackspeakers.net
World Class Speakers & Entertainers--Agoura Hills, CA
Joseph I. Kessler, President
www.speak.com
Incredible Speakers--Kissimee, FL
Dave Bell, President
www.incrediblespeakers.com
Evening Meal and Mixer Sessions
A great way to end the day, have fun, and network. Here’s yet
another chance to get together with the presenters and your fellow
attendees in a relaxed, casual setting. Ask anyone who’s been to the
Symposium: This is the place you’ll form some of your most strategic
business alliances.
Sponsored by:
 Michael Altshuler
Don’t let all those great ideas from your book collect dust on a
shelf. Give readers a way to master them in 30 days with Mem-Cards,
a card deck customized with your book’s best strategies, principles,
practices, and inspirational quotes. Perfect for today’s on-the-go
lifestyles. Already in use by Zig Ziglar, Brian Tracy, and other
leading authors and authorities.
www.Mem-Cards.com
 Randy Davis
Find the Marketing Dollars for Your Most Explosive Growth
The Strategic Millionaire is a unique mentoring process designed to
help ordinary individuals become multi-millionaires in just three to
seven years. Randy Davis has helped more than 5,000 clients on four
continents make life-changing leaps in their lifestyles and careers.
Imagine what real wealth will mean for you.
www.TheStrategicMillionaire.com
eSpeakers provides professional speakers, bureaus, and meeting
planners with innovative software tools to help you do more in less
time. Regarded as the leading provider of software for the speaking
industry, eSpeakers helps you leverage the power of the Internet for
maximum efficiency, ease, and convenience.
www.eSpeakers.com
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RESERVE YOUR PLACE TODAY!
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Schedule may be subject to change.
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