DOTTIE WALTERS' SPEAK & GROW RICH
Monthly E-News

November 2004

Dottie Walters' Speak and Grow Rich- November 2, 2004
eNews for Professional Speakers, Authors, and Consultants
From the Publishers of Sharing Ideas Newsmagazine
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In this issue...
1. Exclusive Interview with David Bach, author of the multiple best sellers:
    Smart Women Finish Rich; Smart Couples Finish Rich; The Finish Rich
    Handbook, and his latest, The Automatic Millionaire.
2.  Upcoming events with Dottie Walters
3. More resources for Speakers, Authors, and Consultants
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"Some see private enterprise as the predatory target to be shot, others as a cow to be milked, but few are those who see it as a sturdy horse pulling the wagon."
- Winston Churchill
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Interview with David Bach

David Bach is the author of the multiple best sellers Smart Women Finish Rich, Smart Couples Finish Rich, The Finish Rich Handbook, and his latest, The Automatic Millionaire. David was also the first AOL MoneyCoach tm and has been a featured guest on Oprah ,The Today Show, and CNN American Morning. He is considered one of the foremost financial experts in America, and works tirelessly to educate ordinary people that they, too, can Finish Rich!
For more information on David Bach, please visit: http://finishrich.com

Q: David, can you tell us a little about where the inspiration for writing
The Automatic Millionaire came from?

A: The Automatic Millionaire is based on a story of a real life couple I met
when I was in my early twenties as a financial advisor. Jim and Sue McIntyre came into by office to talk about retiring. Jim was 52 and Sue was 50 (combined, they had never earned over $52,000). They proceeded to show me how they own two homes free and clear, have a million dollars in savings, no debt, three cars and a boat paid off, and have paid for their kids education. They did all of this without winning the lottery or without an inheritance. I couldn’t get over it since I was living paycheck to paycheck at 24 and earning twice what they earned. That day I learned from them and copied what they did. By thirty I was a millionaire and by 35 a multimillionaire. This book is a simple little read on how to do exactly what this couple did by putting your financial life on "autopilot"—so you don’t have to worry about money, or have a budget.

Q: The Automatic Millionaire has been on the New York Times business bestseller list for over five months now. Why has this book in particular resonated so strongly with the public?

A: The Automatic Millionaire is quickly becoming a true word-of-mouth phenomenon. In less then six months we are over 800,000 copies in print, with translations being done in over ten languages. The book has appeared at #1 on the New York Times, Wall Street Journal, USA Today, Business Week and international bestseller lists.

Why? The answer is simple. Just about everyone wants to be rich and most of us really don’t know what or how to do it. Many are calling The Automatic
Millionaire the Who Moved My Cheese of financial books. I take that as a true compliment. When I wrote it…by goal was to help ten million people become millionaires by 2030. In order to reach that mission I knew this book had to be different than what else is out there and what else I had written. This is a book for people who want to be rich but normally would not read a financial book. You can read this book in less then 90 minutes. Most importantly The Automatic Millionaire teaches you how to put your entire financial life on "autopilot" in less then sixty minutes. It is not a get rich quick book—it’s a real deal build wealth over your life time book.

Q: How did you get started as a paid speaker and seminar leader?

A: This is a funny story and totally true. I went to hear the legendary
Dottie at a Learning Annex event called "Speak and Grow Rich". I was in the middle of writing Smart Women Finish Rich, and I was speaking three nights a week teaching my seminars.

I asked the incredibly dumb question, "When do you know you are ready to get paid to speak?" Dottie said—do you speak now? I said sure—I speak every week. I’m speaking tomorrow. She said, "Well what do you charge to speak?" And I explained how I taught these seminars on finance at local colleges, adult schools, and our community center and how these speeches were a tool for me to grow my financial planning business, because many of the students ultimately became great clients.

She said---Okay well next time you get asked to speak at one of these things tell them your fee. My fee? Umm, okay I’ll do that. The next week I swear this is true—I do a speech and a guy comes up to me and says, "Do you travel to speak". Sure I do. Well how would you like to come to Hawaii to speak? Hmmm—(my brain goes Hawaii! I wonder if he’d pay for my plane ticket?) Then Dottie’s voice clicks in---GIVE HIM YOUR FEE! Long story short, the next day we had a contract for a $7,500 speaking fee, two plane tickets and four days at the Grand Wailea in Maui (my favorite hotel).  Millions of dollars later in speaking, the rest, as they say, is history.
 
Q: David, you also consulted with Dottie Walters following that particular Speak and Grow Rich seminar. Can you tell us how that experience helped to further your career?

A: I just love Dottie. She’s such a giver and I’ve learned so much from just
a few of her gifts. During our one-hour meeting after the seminar I told her
that I had this book Smart Women Finish Rich coming out and how I wanted to break into speaking as a paid speaker. She said—and I’ll never forget it---"Oh David, targeting the women’s market is a really tough market." I asked, "Why, Dottie, because I’m a man?" "No, David," she said—"there’s not money in it!" She said women’s organizations simply don’t pay large speaking fees—that I’d starve. She said—"Hmm, I think you should find a sponsor for these speeches."

 "A sponsor Dottie?---Okay, a sponsor." I just ran with that idea and I’ve
been a sponsored speaker for over five years and running and more than 50% of my speeches are booked through a handful of corporations that sponsor our message.

Q: David, you now have thousands of financial advisors licensed to teach the FinishRich seminars. How did you do it and what has that experience been like?

A: In four short years we’ve had seminars taught now in over 10,000 cities
and we had over 750,000 people attend the seminars.

It’s been a life changing experience—as we’ve helped so many people in such a short period of time. I truly feel blessed beyond my wildest imagination.

Back in the early 1990’s I had a dream to educate and empower one million
women in America about money. I had this dream that this little seminar I was teaching in Orinda, California to ten women at a time could someday be a book and a platform that could help millions of women take charge of their money and their lives. I asked myself how could I reach a million women in a decade and the answer came back to me through purpose and prayer "Teach others to teach what you teach". From there I had the idea that if we could train a thousand financial advisors to teach Smart Women Finish Rich we could reach a lot of women around the country. That lead to us partnering with a financial service company, developing a train the trainer the program and training thousands of financial advisors to teach Smart Women Finish Rich and then Smart Couples Finish Rich.

We are now developing seminar programs for The Automatic Millionaire and
Start Late, Finish Rich, for 2005 and then Start Young, Finish Rich for 2006. We think we can teach take ten million people through our seminars in less then ten years.

Q: Having achieved a remarkable level of success, what advice can you give to speakers on putting together an A-one team of assistants?

A: People focus on staff set up before they know why they do what they do or what they are doing. We’re very clear at FinishRich, Inc. about what we are doing and why. We’re on a mission to free one hundred million people worldwide to use their God given talents. We want to free you financially so you can do what you were put her to do on this earth—and that ultimately makes the world a better place. We have in place a plan to do over 50 Finish Rich titles, A Live Rich Magazine, Live Rich Media (television), licensed content for schools and corporate America online financial education. When you think, "Where can I go for my financial education?" we want you to think FinishRich, Inc. To that end we look for people that want to join us on this journey—and we’re currently looking now for more people.

To someone that’s just starting out I suggest—figure out why you do what you do and when you plan to do it even better. Then hire a virtual assistant—to start. Delegate what you shouldn’t be doing—and as your business grows—then get an office and hire full time staff. But a virtual assistant can be a great way to start. Then pay the people around you well—and as you do well, be generous.

Q: As the first America Online MoneyCoach™, what were you able to accomplish?

A: American Online came to us when we launched The Finish Rich Workbook.  We did a "first read with them" where they had a two-week exclusive to use some of the content of the book, and we created an entire coaching session with them online including online chats and video. It was a huge success and led to us doing a partnership on The Automatic Millionaire. We expect to do something again with them on Start Late Finish Rich this December.

Q: We all enjoyed reading The Automatic Millionaire. What current projects are you working on, David?

A: Start Late, Finish Rich comes out in January—and we couldn’t be more
excited about it. This is the book our readers have been asking for since The Automatic Millionaire exploded—we continue to hear "Great, but what do I do if I’m really starting late?" This new book and platform will answer that question and take you by the hand on how to grow your income and at the same time save more, smarter, and finish rich faster! Then we have The Automatic Millionaire Workbook coming out in March. Smart Homeowners Finish Rich will hopefully be squeezed in there sometime between April and May, and then we have Start Young, Finish Rich coming out January 2006.

Most importantly we are looking to roll out our own publishing division under
the FinishRich label and a Live Rich Magazine.

Q: Amazing. Can you tell us if your appearances on Oprah and The Today Show and being a weekly expert on CNN American Morning have helped your sales as much as you anticipated?

A: It’s hard to put into words how big launching The Automatic Millionaire
was on Oprah. The show was simply done "perfectly". They are such pros at Harpo that to see my lifelong vision of teaching be condensed into a one-hour show with Oprah was a dream come true. I knew if we did this show the right way we could really touch millions of lives around the world and get them to take action, and I really think we’ve done that. That first show led to second show with Oprah on Smart Couples Finish Rich—and they’ve both been re-aired this summer so we really had four shows in the last six months with Oprah.

What’s it done for us? Pretty much changed everything. This year I’ve had
four books on the top-ten bestseller lists at the same time in The Wall Street Journal, Business Week and USA Today. It’s candidly mind boggling. I really went into the show with the prayer of "Just do your best". You can’t control the outcome of these things—but I knew I was ready for the moment. I knew that if we delivered the message of The Automatic Millionaire we’d really help a lot of people. I never expected it to do for book sales what it did—that was an added bonus (that still continues to shock me).

It’s always fun doing The Today Show and my partnership with CNN American Morning where I’m a weekly financial contributor is also fantastic. I’m honored to be on their show and I love working with Bill Heimer and Soledad O’Brien.

Q: David, you’re now doing a lot of big speeches with Dr. Phil and I see you have a speech with Lance Armstrong coming up. Many of these speeches are now abroad. How are these going?

A: Incredible to say the least. Dr.Phil, Ken Blanchard and I and a few others
just spoke in Ottawa, Canada for 5,000 people. I just love the energy that
comes from doing the "rock star" venue speeches. It’s a whole different world. We have three more of these booked and are negotiating to do an entire tour of these next year. Canada is becoming a really big market for us—as all of books are Canadianized (cover their tax and savings issues). The event in Toronto that’s coming up is expected to draw over 8,000 people. Now that’s fun!

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Subscribe to Sharing Ideas the #1 Magazine for Professional Speakers Authors and Consultants - Don't miss all the latest cutting edge information for today's speaking industry! Subscription includes the latest Electronic DIRECTORY OF SPEAKERS BUREAUS and Dottie's 2 Hour Audio CD on How to be Booked By Speakers Bureaus! http://www.speakandgrowrich.com/sharing_ideas_overview.htm
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NOW AVAILABLE! :   2 hour audio CD "How to Find and Keep Commercial Sponsors" by Dottie Walters and Robin Raymer. Learn how you can add many more streams of income to your speaking and writing career by finding commercial sponsors.  
 
$95.00 + Shipping.  Includes workbook. To order: 626-335-8069 or visit:
Order Now!
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Upcoming Events with Dottie Walters
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Upcoming Speak and Grow Rich Master Weekend Schedule:
November 13-14, 2004 Glendora, CA (626) 335-8069
January 29-30, 2005 Glendora, CA (626) 335-8069
http://www.speakandgrowrich.com/speaking_seminars_master_weekend.htm
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Best wishes for your success!
Dottie Walters, CSP
International Speaker, Author, Consultant
Author Highest Rated book In THE Speaking WORLD, SPEAK & GROW RICH
Publisher/Editor: SHARING IDEAS newsmagazine, 25th year of publication
President/CEO, Walters International Speakers Bureau
Publisher, International Directory of Speakers Bureaus
Founder, International Association of Speakers Bureau Owners, IASB
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